Creative Diligence | Brand Identity, Social Media, Copywriting
When our client Creative Diligence approached us to help with the launch of a new product, we jumped at the opportunity to co-create the online workshops. The workshops help SMEs and solopreneurs to get their policies and terms and conditions in place without having to pay hefty lawyer fees, which they often can’t afford.
Digital Law Workshop had to tie in with its mother brand, yet still be recognised as an entity on its own. Because the subject matter – digital law – is complex, we created a simplistic logo with an unexpected colour palette. We edited the course material to ensure anyone without a legal degree could understand the content. We also helped to create the sign-up process. Icons and lifestyle imagery were introduced to further enhance the readability of the material.