Precious Planet | Packaging
When we developed packaging for Precious Planet’s new range of enviro-friendly products, we were limited to a black and one-colour palette. As a new product vying for shelf space, we also had to ensure that it stands out. We opted for bold typography and near-neon colours to really make the packaging pop. Iconography in the product descriptions adds to the simplistic design. The colours also bring a fun element to the design.